Which Business Signs are Right for My Business?
You already know that investing in a sign for your business is incredibly important– but now it’s time to figure out which sign will be the very best one for your specific needs.
Choosing the right sign can make a huge difference. Signs do a lot more than just help people locate your business. They also communicate your brand and message, letting people know at a glance what you offer and what you’re all about.
There are so many types of signs available on the market today. How can you know which one will be right for your business? We’re here to explore some of the most common types of signs, to help you figure out which ones might be the best fit for your business.
Monument Signs
Monument signs are large, free-standing signs that are typically made from durable materials like stone, brick, or concrete. They’re used to mark the entrance of a business or property. Picture your local high school or hospital– chances are good that these buildings are clearly marked with a monument sign close to the street!
Monument signs look great, and add an air of permanence to a building or business. At the same time, monument signs might not be the best choice for businesses that are located within a plaza with lots of other businesses, or in areas where there’s not a lot of property room to install a large free-standing sign.
Pylon Sign
Pylon signs, which are sometimes referred to as pole signs, are extra-tall signs that (as you might have guessed) are mounted on a pylon. You usually see these on the sides of busy streets and highways.
When you’re driving down a highway and you see a very tall sign in the distance with the logo of the upcoming truck stop or restaurant, that’s a pylon sign!
The very tall height of these signs makes them great if you need the sign to be highly visible, even from a distance or even while driving at highway speeds. However, these aren’t as effective for businesses that are in areas with heavy foot traffic.
Channel Letters
Whether you realize it or not, you probably see channel letters just about every day of your life!
A channel letter sign is made up from individual letters that are illuminated from within. You can customize them to look pretty much any way you want, even if your business’s logo is in a unique font or color.
These kinds of signs are great for businesses who want to make a statement and ensure visibility. Since they’re illuminated from within, channel letter signs look good at any time of day or night.
What about indoor signs?
Of course, exterior signage is very important for your business– it helps to keep your business visible to people passing by, no matter where it’s located.
But exterior signs are just part of the bigger picture. Establishing a visual brand with your outdoor sign should be continued with your indoor signage.
Indoor signs further your brand vision and voice, and they help customers navigate the interior of your business, no matter how large or small it might be.
Which signs should I choose for my business?
If you’re not sure what kinds of signs will be the most beneficial for your specific business, it’s time to chat with a sign professional! At Wrapology, we’re here to answer any sign-related questions you might have. Just give us a call or reach out for a free quote today!