Signage for your business can come in many forms, and all types of signage can benefit from visual interest and skilled design elements. While any business can come up with its own makeshift signage, professionally designed signage can add significant value to your business by creating authority and improving potential customers’ perception of your work. Signage can have a variety of purposes. You might need directional/wayfinding signage to direct foot traffic, monument signs to mark the location of your business in a professional manner, persuasive signs to alert potential customers of deals and promote impulse shopping, digital display boards allowing fast and easy messaging and advertising updates, compliant signage allowing your business to comply with the Americans with Disabilities Act (ADA), or vehicle graphics which offer a tremendous bang for your buck by allowing your business’s unique branding to travel around the community and reach new eyes.
How signage can boost your business
Help customers find their way
Directional or “wayfinding” signage can help your customers navigate indoor and outdoor areas of your business. For example, in shopping malls, office buildings, or hospitals, they can help people find where they need to go and then find their way back to their car. Don’t forget your parking areas, too. Wayfinding signage is crucial for helping customers enter and exit your business’s parking areas, which helps them have a smooth shopping experience they will remember in a positive light.
Keep your business’s environment safe and ADA-compliant
Some businesses must comply with ADA requirements to provide accessibility to differently-abled members of the community. Most businesses must also display safety signs to warn people about potential hazards. Safety signage examples include signs that denote any electrical safety zones, biohazards, dangerous areas, and fire escapes. A-frame safety signs, also sometimes known as sandwich boards, are both easy to reposition and a handy way to prevent lawsuits by alerting customers about trip or slip risks when cleaning or maintenance activities are in progress.
Display your business’s name with pride and prestige
Monument signage is the freestanding signage that sits at eye level or ground level to mark your business’s name and/or address and directions. This kind of signage is a long-term installation that should offer a professional look and represent your business at its best for years to come.
Encourage impulse shopping and bargain hunting
Persuasive signage is often used temporarily to alert customers about current deals or sales events. While it often promotes a discount of some kind, persuasive signage is meant to stimulate sales that otherwise might not have happened if the customer had not been aware of the current special offers.
Spread the word about your business with custom wraps on your vehicles
Vehicle wrapping allows you to utilize vehicles you may already own and use for business purposes, maximizing their value by helping you spread the name, contact information, and branding of your business far and wide.
Wrapology can help. Call us today!