Should Logos on Signs be Simple?
At Wrapology, we provide expertise with service to help Arkansas businesses create custom graphics, signs, and vehicle wraps. Helping build visibility for your brand is what we do. So, when it comes to logos on signs, should they be simple? We think yes!
Signs are an integral part of marketing and often are what your potential customers see first. This is why our team sits down with you to make sure you are taking your brand messaging to the next level. Utilizing a simple logo is one way to help you accomplish a clean and clear look that customers will understand and remember.
Interested in our professional opinion on all the ways your business can benefit by using a simple logo? Keep reading.
Branding
Your logo is a foundational part of your business’s branding. No matter what marketing materials you’re creating, you need a company logo that’s easy to identify and associate with your brand. By not using too many colors or too much imagery, you create a consistent visual that will make it easier for customers to have brand recognition when they see the icon, name, or simple colors associated with your business.
As your business grows, utilizing simple logo elements will allow you to diversify your offerings without necessitating a full rebrand of your business. If your logo is too detailed and uses imagery specific to one service or product, as you potentially expand, your original logo might become obsolete and not encompass everything you offer.
Functionality
As you market your business, you’ll find you need a logo that is functional across varying platforms and design specifications. From printing an outdoor sign or vehicle wrap to draw in business, to generating social media content and promotional merchandise, a simple logo is adaptable to your marketing needs.
A busy, complicated logo is not easy to incorporate into smaller signs or social graphics. If there’s too much going on with the logo, it could take away from the message you’re trying to convey to your audience. If your logo is simple, you can use the icon, the text, or even the same coloring across your marketing efforts and still have brand recognition from the consistency of using those same elements repeatedly. And an icon, or business name is a lot easier to add to the design of your sign or other marketing materials!
Clarity
When it comes to building your brand, you want a logo that customers can easily identify and understand. For a logo, less is more when it comes to clarity. If your logo design is too busy, customers won’t be able to quickly recognize your business or your brand. With too much imagery, text, or even color in the graphic, the visual can become distracting and create confusion for potential customer’s understanding of your company.
With a simple logo, potential and repeat customers should be able to recognize your business from the logo alone, but also easily identify the elements of your logo when they are utilized on signs and other marketing materials.
Timeless
As technology evolves and your business grows, you’ll want a logo that can continue to meet your marketing needs. A simple logo can be timeless–tied to any marketing campaign without becoming outdated. Think of companies like Apple, Nike, or McDonalds. These companies have used the same, simple logos for decades. These logos are all still relevant and integral to the brand of each business without looking aged.
Memorable
A simple logo that’s easy to recognize and associate with a brand is also more likely to be remembered by potential customers. When they see the icon or lettering associated with your logo, they should easily recall your brand and your business. No matter what merchandise or marketing materials you add your logo too, a simple logo is easier to remember.
Ready to create custom signage that amplifies your brand visibility?
The Wrapology professionals don’t just create signs and wraps, we work directly with our clients to make sure your design boosts your brand. We can use our experience and expertise to design your logos, graphics, decals, and more. We don’t move forward until you are happy with the creative proofs we provide you.
If you’re ready to get a quote for your signage needs, visit the contact and quotes page of our website.