Maintaining your Business Sign
Your business signage plays a vital role in the public’s perception of your brand. It serves as a visual representation of the brand itself, and it’s the first impression you make on potential customers.
Designing and installing business signage isn’t a one-and-done deal. In fact, regularly and effectively maintaining your business’s sign is essential if you want it to remain visible and aesthetically pleasing while representing the reliability and professionalism of your brand.
Keep it clean!
Like anything, business signs get dirty over time– dust, dirt, and grime will inevitably accumulate on the sign over time. This can dull the sign’s appearance and make it less noticeable to people passing by.
Regularly cleaning is a simple but highly effective way of maintaining your sign’s visual appeal. Using a soft cloth, mild detergent, and water to wipe down the sign’s surface can make it look good as new again in just a few minutes.
Be sure to avoid any harsh chemical cleaners, or abrasive materials– these might damage the sign’s finish, requiring potentially costly repairs or even a full-sign replacement.
Inspection is key
Make it a point to inspect your sign on a regular basis. You don’t need to examine it daily, but frequently checking it out can help you catch any signs of damage early enough to easily repair them.
With regular inspections, you’ll be able to prevent damage to your sign– which will save you from more extensive repairs or replacement costs in the future.
Weatherproof it
Exterior signage is inevitably exposed to the elements throughout the year. No matter where you live, climate conditions can affect your sign. Rain, sun, snow, and wind can all cause damage to exterior signage!
When originally installing your business sign, it’s helpful to consider weatherproofing options to maximize its lifespan. Even if your sign is already installed, you can still look into options like coatings and sealants to safeguard your sign and keep it looking great and staying safe from the elements.
Lighting issues
If you have an exterior sign that’s illuminated at night, make sure to regularly inspect the lighting components. Any burnt-out bulbs, or malfunctioning LEDs, can make your sign less visible at night– potentially keeping customers away from your location!
Replace faulty lighting elements promptly to keep your sign shining brightly and to prevent any electrical issues in the future.
Repaint, refresh, renew
No matter what kind of material your sign is made from, it won’t stay vibrant and brand-new forever. The colors on your sign will fade over time due to sunlight and other environmental factors.
If you’ve noticed that your sign is starting to look a little weathered or faded, it’s time to repaint, refinish, or replace it! A fresh coat of paint or a new vinyl application can breathe new life into your sign and help it stand out in a crowd.
Seek professional maintenance
There are plenty of maintenance tasks that are best left to the professionals, especially for signs that are difficult to reach or more complex. If you don’t have the time or expertise to perform routine maintenance yourself, reach out to the experts here at Wrapology for a little help. We’ve got the knowledge and the tools to work with whatever type of sign you’ve got– and to help keep it looking its best.