How Vehicle Wraps Transform Your Business Image
It is well known that mobile advertising, such as commercial vehicle wraps and vehicle graphics is a surefire way to boost your business and to get noticed. By utilizing the tools you already have, you can save money while capitalizing on advertising opportunities. So, in all likelihood, you already own a vehicle, or your business may own commercial vehicles. By using the vehicles you already own, you can use them as an opportunity to create mobile advertising that enhances your business’s branding and increases your marketing impact.
At Wrapology, we’re the vehicle wrapping experts. We’ll help you drive your brand forward with custom commercial vehicle wraps. Take a look at our website to get a feel for how Wrapology does commercial wrapping and vehicle graphics!
Now, let’s dive into how commercial vehicle wraps can transform your business’s image.
Brand Visibility Equals More Business
In a competitive market, a great way to draw awareness to your business is to create striking, original designs that can see a large audience daily. A convenient way to do so is by investing in well-designed, eye-catching vehicle graphics. This type of mobile advertising allows for your business to essentially have a billboard everywhere you go.
Creating an effective vehicle wrap that utilizes eye-catching colors or graphics, and effectively communicates your services or business to prospective customers, is a surefire way to build brand visibility.
Brand visibility creates awareness surrounding your business. If someone drives by your vehicle that has an eye-catching design wrapped around it, they may remember your company or business when they need or want your services. Or, they may be more likely to recommend you to someone who does! This sort of butterfly effect can be referred to as your marketing impact.
If your business is centrally located in a specific area, wrapping your vehicles will make the surrounding community more aware of your business or services! You’ll become an easily identifiable local entity that customers will continue to remember and recommend.
Cost-Effective Mobile Advertising
A single vehicle can pass hundreds to thousands of other motorists and their passengers every single day! Not only are you broadening your audience and increasing your reach with vehicle graphics, but you are also establishing your business image and creating awareness of your brand or services. With commercial vehicle wraps, you have given your business a mobile billboard for a one-time price that is much cheaper than a regular billboard.
A regular stationary billboard can cost the renter hundreds to thousands of dollars monthly, and the price varies depending on what kind of area you’re advertising in. Renting a billboard generally requires that you rent the rights to this billboard every month, and usually, that rent comes with a lease with a definitive end date for your advertising, unless you renew the rights to that billboard.
If you’re looking to advertise on a standard stationary billboard in a rural area, you can expect to pay $750 to $2000 a month to rent the billboard and advertising rights. In large cities, you can see prices of up to $14,000 a month!
Online advertising is another monthly investment that can see a large audience, but it is not the most cost-effective form of advertising. Facebook and Instagram ads that run all month long and show up in a variety of formats can cost you anywhere from $100 to $10,000 a month.
Utilizing commercial vehicle wraps as mobile advertising will save you thousands of dollars as opposed to the alternative methods. A commercial vehicle wrap can cost you anywhere from $1,000 to $6,000 depending on the complexity of the wrap. Which, is a mere fraction of the cost it could be for you to rent a billboard, or run an internet ad campaign.
If you have any questions about the vehicle wrapping process or are looking to get a quote on a commercial wrap, give the team at Wrapology a call! 479-368-6490
Long Lasting, One-Time Investments
Vehicle wraps and graphics are generally a one-and-done investment that will last for quite some time. Given that the purchase needs only to be made once per vehicle, and can remain on your vehicle until you either A.) want them changed or B.) have experienced damage to your vehicle, commercial wraps and vehicle graphics are an easy, cost-effective form of mobile advertising.
Commercial wraps are also a great way to protect your vehicles from general wear and tear. Since the wrap or graphic is a vinyl that is applied like a sticker or second skin, the vinyl will protect your vehicle’s paint from becoming scratched or dulled over time.
Eventually, since your wrap will take the hit from the elements rather than your vehicle, you may want to look into maintaining your wrap every few years or so. However, even with general maintenance on your vehicle wrap, you’ll only need to invest in a new wrap whenever you feel is necessary. Not monthly, like billboards, internet ads, or commercials.
Long Story Short
Investing in a quality, original, vehicle graphic or wrap is an effective way to build brand consistency. Creating a consistent, cohesive brand and business image amongst all forms of advertising will enhance your business and brand awareness. The best businesses have effective and purposeful advertising that spans across multiple formats.
Wrapology is Arkansas’s one-stop shop for all things signage and advertising. We can help you build that consistent, effective, business image and help you get noticed. Whether you know exactly what you’re looking for, or you’re not sure where to start, we’re here to help you every step of the way. Let’s make something awesome, together!
Visit us online at https://wrapologyar.com/
Give us a call at 479-368-6490