The power of visibility should not be ignored when it comes to your business.
You most likely gain some customers and clients through word-of-mouth, but when it comes to catching the attention of new customers, it’s essential that people can see and recognize your business.
Today, we tend to heavily focus on online visibility– which is, of course, very important! But we also need to make offline visibility a priority. And the very best way to do that is to invest in some high-quality signage.
Why is signage important?
In order for people to choose to spend their hard-earned money at your business, they have to be able to find you!
A well-placed and adequately lit business sign helps customers find where your business is located. It also alerts passersby about the existence of your business.
Plus, creating a memorable custom design can help you build brand recognition. If your business name and logo become familiar to people in your local area, it’s much more likely that they’ll become customers.
What kinds of signs can I choose from?
As a full-service sign shop here at Wrapology, we offer just about every type of sign you can imagine– and we’re happy to work with you to customize a design that will show off your business’s best assets while catching customers’ attention.
How do I get started with choosing the right sign for my business?
The very first thing you should do– before you think about design or sign type– is determine your budget.
Figure out how much you’re willing or able to pay for signage. If you have a specific number in mind, your sign professionals will be able to work within your budget to find a solution that’s perfect for you.
Understand that sign pricing is determined by a variety of factors. Size is obviously a factor to cover the cost of labor and materials, but the actual materials you choose to use can determine the price.
Choosing a complicated design with a highly-specific style of installation will also cost more than choosing a simple single-panel sign– but keep in mind which one will capture your customers’ attention!
Choosing a sign for your business is an investment, and with the right strategy, you’re likely to see a return on that investment.
How do I decide what my sign should look like?
Choosing an experienced, full-service sign shop means that you’ll be working with professionals who are experts in designing, building, and installing signage.
Working with an expert during the design process is particularly important. You should take into consideration who your customer base is and what general vibes you’d like to project about your business: serious and professional, or quirky, fun and lighthearted?
Your sign professional will also help you figure out what type of sign will work best for you. It might be a sign post letting customers know how they can find you, or it might be a custom monument sign that lets your customers know your business is elegant and well-established in your community.
Where should I go to find the best sign for my business?
Wrapology is a full-service sign shop specializing in high-visibility business signs. Our goal is to get people to notice you, and we’re full of ideas on how to make that happen.
To get started today, send us an email or give us a call! We’d love to work with you.