How Professional Signs Make a Great Impression

Have you ever heard the saying “Good design is invisible”?

This saying refers to the fact that, if something is well-designed, we often don’t think about the design at all.

It’s only when something is poorly designed that we think about it as a designed object that’s not doing what it’s supposed to do.

For example, when you’re driving on the highway and you see exit signs clearly marked on the highway– consistent across all 50 states so you never get mixed up– you don’t think much about the design of those signs. They simply exist to serve their function, and when you’ve passed them, they probably don’t take up much room in your memory.

Compare that easy experience to a more difficult one– like trying to find a restaurant or a business when you can’t properly read the sign. If the place you’re looking for has text that’s too small to read from the road, or if the sign is obscured by foliage, you’re going to spend some time thinking (negatively) about that sign.

How important is a first impression?

Reportedly, it takes just one-tenth of a second for people to get a first impression of someone or something. People are moving quickly in their daily lives, which means they probably won’t spend much time at all looking at a sign if it’s designed effectively.

For your business, this means that having a professionally designed sign is absolutely paramount. It helps people make their first snap judgment of your business. If the sign is poorly designed, confusing, or difficult to read, it doesn’t make your brand look very good!

Why are signs important?

Signs serve a very simple function. They exist to help people get where they need to go with as little confusion or difficulty as possible, and without needing to ask for help.

If you want people to find your business and enter your building, you’ll need to make it as easy as possible for them. A well-designed sign can facilitate this, bringing you more business– and more money!

What makes an effective business sign?

The most important thing that a business sign can do is help people find your business.

However, visibility is not the only thing you should be concerned about when working with a professional sign designer to create the perfect sign for your business.

To truly make an excellent first impression, your sign needs to be visible and true to your established brand identity.

Not only should the sign be legible and helpful, it should reflect what your business is all about, and should adhere to your brand style guide– making sure your logo, colors, and chosen fonts are all used appropriately to give the impression that you had in mind, whether that’s elegance and simplicity or fun and irreverence.

A truly effective sign should help to establish brand recognition for the people who see it.

How can I make sure my business sign is professional and effective?

If design isn’t really in your wheelhouse, this is a task best left to the professionals.

At Wrapology, we’re familiar with the ins and outs of creating a really great sign. We’ll work closely with you to ensure that your sign fits your vision while also functioning the way it should to help your clients find their way in the door.

A great sign is something that’s worth investing in– if people can easily find and access your business, your ROI is sure to go through the roof.

To get started, call us at 479-368-6490 or drop us a line today!