How Custom Visuals Boost Business Success

In today’s fast-paced, ever-changing,  advertising world, businesses must set themselves apart. Customized branding strategies are necessary for businesses looking to stand out from their competitors and to increase their recognition.

Wrapology is Arkansas’s one-stop shop for custom visuals and signage. We help businesses create custom visuals and branding strategies that help them get recognized and stay recognizable. For more information on how Wrapology’s in-house design team can help you drive your business’s success, visit our services page.

What are Custom Visuals?

Custom visuals are multiple aspects of a business’s branding. Examples of customized visuals include the logo, brand colors, fonts, and imagery, as well as the brand strategy and company name (and how you utilize it in branding).

A branding strategy will need to be established before the creation and design of custom visuals. Usually, a brand strategy is a document that describes your business’s brand identity and what it represents. This would include your brand’s mission, vision, values, who you want to reach through your advertising, and who you are competing against. Once a branding strategy is established, you can then consider custom visuals.

For starters, your logo is usually the most recognizable part of a customized branding strategy. Your logo will be the most customized and creative part of your branding and will be a beacon of your business’s recognition. When designing a logo, make sure you take time to consider all aspects of your brand strategy. But don’t worry, the Wrapology team can help you through every stage of the custom branding process.

Your brand colors, fonts, and imagery, sometimes known together as a “brand style guide”, are all visual components of your branding strategy. Each of these elements will further drive the mission, vision, and values that you are trying to communicate visually.

Your custom visuals will be utilized to set your business apart from competitors and will help establish you to further your business’s success. It’s important to establish your brand identity and strategy before the creation of custom visuals.

How to Weild Custom Visuals to Your Business’s Advantage

Custom visuals create several benefits for your business. By investing time in a thoughtful design for your custom visuals, your customers will feel more inclined to trust your service or business. If people tend to judge a book by its cover, you can expect customers to judge a business by its visuals and branding.

Brand consistency, which is created through custom visuals and custom branding strategies, helps create cohesive marketing across channels, products, and materials. This allows for all aspects of your business’s branding and marketing to be cohesive and consistent, further establishing recognition and trust in your business.

Your branding strategy is the first thing people will see. Inconsistent branding can throw off an entire branding strategy and likely make clients and customers feel off-put.

Additionally, custom visuals and branding strategies are excellent at establishing an emotional connection with your audience. Emotional connections with products, services, and businesses build relationships with customers, which is vital to a business’s success.

Think Unconvential, Think Big!

Custom visuals can be found in loads of different places. They are found on the side of planes, on billboards, and on the sides of semis. Though it might be unnecessary for you to advertise your business on the side of a plane or truck, you get the idea. Custom visuals and branding do great in places where it’s easy to catch an eye. Consider using custom visuals on signage at your local football field, or rent advertising rights on a digital billboard! Do you have large windows on the front of your business? Windows are a great, cost-effective place to plaster your branding!

Or, go for unconventional spots. Believe it or not, the top of a silo can be a great place to advertise your brand. It’ll catch the eye, and act as a landmark to your community. When someone gives their driver directions on where to go, they might be telling their driver to take a left just after the silo with your branding on it!

Utilize Your Brand’s Personality to Your Advantage

A great way to expand on your brand identity and boost recognition is through utilizing your brand’s personality. If your storefront or business space needs a revamp, consider styling in accordance with your brand style guide in mind, as well as your brand strategy.

Using custom visuals in your own space helps create consistency between your business and its brand style. For example, Starbucks’ branding consists of neutral colors like green, black, and tan, with vibrant colors reserved for special occasions or events. They appeal to people of all ages, but especially to those in young adulthood who are looking for a drink to take on the go, or a place to study, work, and collaborate.

When you walk into a Starbucks, the space is decorated with their brand in mind. While all Starbucks locations are a little bit different, they utilize their brand’s personality in their decor, custom visuals, and overall vibe and atmosphere.

How to Further Establish an Aesthetic and Atmosphere With Custom Visuals

Aesthetically pleasing spaces will not only make customers feel good but will also make them feel comfortable, which will help establish trust. Establishing an atmosphere that is inviting, intriguing, and eye-catching can do wonders for your business.

Utilize the walls as a canvas for custom visuals. Incorporate your branding into your decor and allow it to help you establish the aesthetic and atmosphere that your brand strategy encompasses. Use custom visuals such as murals, vinyl decals, or posters and artwork along with your decor.

Set Yourself Apart From the Rest

Humans are visually inclined people. Branding that is aesthetically pleasing or intriguing will attract an audience more often than branding that isn’t. In the US, 35% of people passing businesses become first-time customers based solely on interaction or inquiry of signage.

Custom visuals will give your business a leg up in a slow economy. Businesses that utilize custom visuals and a customized branding strategy during recessions have higher sales than those who do not use them. Signage is your least expensive, yet most effective, form of advertising.

The Overall Benefits of Custom Visuals

In a world full of advertisements, trends, and an ever-changing economy, the best way to set yourself apart from the competition, and to make your brand and business more recognizable, is through the use of custom visuals and customized branding strategies.

Customers and clients will see your business as strong, well cared for, and thoughtfully curated if your brand presence, identity, and visibility are strong. Wrapology is Arkansas’s one-stop shop for all things signage and brand visibility. We’ll help you curate your business’s custom brand and visuals, and help you find the most effective ways to wield them. If you’re ready to take your company’s recognition and presence to the next level, give us a call at 479-368-6490.