Fleet Wraps: Expanding Your Marketing Reach
Millions of vehicles hit the road every day, all over the world. On any given day, you witness dozens, to hundreds, and sometimes thousands of vehicles on your commute from point A to point B. You probably witness hundreds of advertisements on that commute alone, whether stationary or via mobile vehicle advertisements.
It is undisputed that wrapping your company’s fleet of vehicles maximizes your brand visibility to potential clients near and far. Through vehicle advertising, companies can reach an audience of hundreds or thousands on any given day or week. If you’re trying to maximize your marketing reach, fleet wraps are a surefire way to get the job done.
What Are Fleet Vehicle Wraps?
Commercial wraps are a type of vehicle wrap that utilizes colors, graphics, and text to advertise your business or service to prospective clients while on the road. You can think of fleet vehicle wraps as mobile billboards for your company, establishing uniformity amongst your fleet of work vehicles.
It is important to note the slight difference between commercial wraps and fleet vehicle wraps. Though similar, fleet vehicle wraps are commercial wraps for businesses with multiple work vehicles – installation vans, work trucks, or even a fleet of trailers or semi-trucks.
The Benefits of Fleet Vehicle Wrapping:
Applying commercial wraps to your fleet of vehicles is an effective marketing strategy when trying to maximize your brand visibility.
Fleet wrapping is extremely beneficial for service-based businesses. By utilizing your company’s already mobile vehicle fleet of work vans or trucks, you will create maximum visibility to your target market.
Given that your vehicle fleet is probably already on the move, with multiple vehicles out at any given time, you’re creating repeat exposure by wrapping your fleet. Someone local to your area can see your vehicle advertising multiple times, which will prompt them to remember your business when they require your services.
You can bring your customers peace of mind knowing that your fleet of vehicles are clearly marked, making your identity unmistakable. Especially if your fleet wraps match your already established brand style.
A bonus to the benefits of fleet wraps is the additional protection for your vehicles. A quality, vinyl, fleet wrap will provide a sort of second skin to your vehicle’s exterior. Vinyl is resistant to scratches, chips, and other forms of wear and tear. Thus, protecting your vital vehicles, and adding to the resale value if you wish to sell or trade in.
What Kind of Service or Company Should Utilize Fleet Vehicle Wrapping?
Family-owned and small businesses can catch the eyes of customers near and far by wrapping their vehicles.
Food trucks will benefit from the sleek and professional look a vinyl wrap will provide, while also having around-the-clock advertising, no matter where they choose to park or set up shop. Uniformity is a great way to advertise! Consider wrapping your towing vehicle, equipment trailer, or personal car to match your food trucks or other mobile businesses!
Small service-based businesses are not the only companies that benefit from fleet wraps. Large corporations like road construction crews, electrical companies, and law enforcement all benefit from the identification and brand visibility that fleet wrapping provides.
Wrapology works with businesses big and small. From big names like Carvana, Certapro, and Northwest Arkansas services like Hugg & Hall Utility and the police department, to your local small service-based businesses, Wrapology is your one-stop shop for all things vinyl wrapping and signage. Check out our gallery of vehicle wraps to get inspired, or contact a member of the team if you have any questions about vehicle advertising.