Finding the Right Business Sign for Your Storefront
First impressions are always important– and nothing plays a bigger role in determining customers’ first impression of your business than your storefront signage!
A great storefront sign plays a very important role in attracting customers and setting the tone for your brand– and a store sign that’s been well-designed and placed strategically can have a major impact on community brand recognition and traffic to your business location.
However, there are so many design and material options available to business owners today that choosing the perfect storefront sign can be a lot more difficult than it sounds. At Wrapology, we’re in the business of visibility– so we’re here to break down how exactly to choose a business sign that works perfectly for you.
Brand Identity
A great business sign should effectively and efficiently convey to potential customers your brand’s identity– that is, the personality, values, and unique products or services that you offer.
One of our graphic designers can help you determine the font, colors, and placement that will best represent your brand’s identity while remaining legible and accessible to customers.
Consider the signage for a high-end fashion boutique, compared to a fast-food restaurant. Different combinations of colors and graphics can communicate very different things– consider making a moodboard to figure out how to show your business exactly how you want it to be seen.
Visible & Legible
The main purpose of a storefront sign is to attract attention and provide information to potential customers and visitors. That means that it has to be visible and legible to the public! It’s important to make sure that your sign stands out from its surroundings and can be easily read from a distance.
Consider the locations from where people will be viewing your sign. Will they see it while driving fast on a highway past your location? Or will they see it while strolling on foot down the sidewalk? These considerations will help you determine the perfect location and sizing for your sign.
If people will be passing by your sign at high speeds– e.g. on the highway– you should make it a point to keep your sign as simple and consistent as possible, since they’ll have much less time to absorb the information the sign provides to them.
Zoning Laws
The sign professionals here at Wrapology will help you navigate the local zoning laws for your area, but it is helpful to be familiar with them while you’re in the process of designing and building a sign for your business.
Certain municipalities have rules regarding sign size, placement, illumination and even aesthetics. It’s very important to make sure that your sign adheres to the local regulations– otherwise, you might be subjected to fines in the future or even be required to modify or take down your sign!
Durability
What are the elements that your sign will be exposed to? Considering the weather in your area is important when choosing the perfect sign material.
Different materials will react to weather, sunlight, and vandalism in different ways. Choose a material (wood, metal, vinyl, acrylic, etc.) that matches your brand’s visual aesthetic but will also offer a long lifespan to ensure that you get as much life out of your investment as possible.
Seek Out the Pros
Choosing the perfect sign for your business is something that can be difficult for the average person to figure out on their own. If you’re making the investment in a high-quality business sign, you should work directly with signage professionals (like the ones here at Wrapology!) to ensure that your sign ends up exactly how you want it!
If you’re ready to get started, give us a call today– we’re here to help with every step along the way.