Eye-catching Colors for Your Logo
Creating a memorable logo is a necessity for any business or brand, no matter what industry you’re in, or what products or services you offer. Your logo serves as a visual representation of your company– no small task!
This means that it’s very important to choose the right elements. While the design and typography of your logo are important, using color effectively can also make a big difference in the impression your logo makes on people.
You might not think about it much during your daily life, but the psychology of color is a fascinating subject that’s carefully considered in virtually every form of marketing.
Color psychology
Colors can have a big impact on human emotions and behavior. Understanding the psychology behind colors can help you to strategically select the perfect shades for your logo.
Red
Symbolizing energy, passion, and urgency, red can evoke strong emotions and capture attention instantly. It’s a good fit for brands who aim to create a sense of excitement or stimulation to go along with their product.
Some say that the color red makes people more impulsive, and can stimulate the appetite!
Yellow
Along with red, yellow is a color that’s stimulating and exciting. It can be used to stimulate the appetite, too!
It’s also cheerful, optimistic, and warm– perfect for brands who want to establish a friendly image.
Blue
Blue is often used by companies who wish to establish a strong and reliable presence. It’s calm and evokes a sense of trust, dependability, and professionalism.
Green
Of course, green is synonymous with nature, growth, and harmony. It’s often used by brands who are hoping to establish an eco-friendly or health-related image.
Green is also the color of money, which means that it’s often adopted by financial institutions. It’s stable and relaxing, but also sturdy and reliable– helping people feel like their money is in good hands.
Purple
In ancient times, the color purple was very difficult to produce when it came to dyeing cloth or creating ink. This meant that purple was reserved for monarchs and other members of the nobility.
To this day, purple is still associated with luxury and power. It can also evoke feelings of sophistication, elegance, or even mystery.
Black
Black evokes power, authority, and sophistication. It’s used by many high-end fashion brands for a minimalist look– after all, black goes with everything. Using black for your logo gives you plenty of room to experiment with color in your other branding materials, since it’s so versatile.
White
Another great choice for companies seeking a minimalist look, white can be used to symbolize purity, cleanliness, and simplicity.
How to choose the right color scheme
The first step in choosing a great color for your company’s logo is to fully understand your brand. What are your brand’s values and target audience? What kind of personality are you trying to project?
Understanding the answers to these questions will help you greatly in choosing the right colors for your logo.
Whenever possible, you should keep your logo’s palette minimal– don’t use too many colors, since this will overwhelm your potential customers. Use just a few colors, ideally ones with good contrast to one another, allowing your logo to be legible even from a distance.
Choose how your brand will be perceived
The best thing about designing the logo for your business is that you have the power to shape the public’s perception of your brand.
If you want to communicate that you sell wholesome, healthy, sustainable products, a green logo might be the way to go. If you’re trying to showcase your brand’s luxury and sophistication, shades of purple or black would be good choices.
Don’t be afraid to experiment, but if you’re still not sure what to choose, don’t hesitate to reach out to a professional! At Wrapology, our design experts are standing by, ready to help you showcase your brand. Give us a call today!