Ensuring Visible Graphics on Vehicle Wraps
When you choose to invest in vehicle graphics, you want to ensure that those graphics are as legible and as visible as possible. At Wrapology, we’re your go-to, one-stop-shop for all things signage and graphics. Vehicle graphics are one the most efficient forms of advertising. In Arkansas alone, there are 2.75 million registered vehicles. While on the road, you can pass hundreds of thousands of potential customers who could benefit from your services every single day!
So, when you’re on the road, you want to ensure that those vehicle graphics are legible and visible to everyone who passes by. But how can you do that? Let’s get into it.
How to Design Successful Vehicle Graphics for Your Business
Easy to Find Contact Information
If potential customers cannot find a way to reach you for your services, you are missing out on potential business. Customers are less inclined to look into your services if you do not make it easy for them to find you online, or to contact you directly.
Choosing to put your contact information in the right location, such as the side of the vehicle or back, is extremely important. Along with the location of this information, you want to ensure that the font style and size makes the information as legible and noticeable as possible.
Easily Recognizable and Visible Logo
Your logo is the face of your business. This logo is crucial to ensuring that potential and recurring customers recognize your vehicle graphics. Potential customers will use your logo to find you again later, whether or not that is online or in person.
If your logo is too small on your vehicle graphics, customers will be less likely to reach out. However, if your logo is extremely large on your vehicle, you are likely to take away from the rest of the important information on your vehicle.
If you’re unsure of what size to make your logo on your vehicle wrap, Wrapology can help you make an informed decision on what size to make your vehicle graphics.
Choosing the Right Colors for Your Graphics
Color theory is important! If you are using contrasting colors or a range of colors in your vehicle graphics, you should make sure that you are choosing colors that match your brand identity and also enhance legibility.
In general, the easiest way to choose colors for your vehicle graphics would be to follow what exists in your branding. Pick similar colors to what your company already identifies with, and pick colors that go well with your color scheme. If you need help choosing the right colors for your graphics, a member of the Wrapology team can help!
How to Maximize Visibility for Your Wrap
Choosing the Right Placement
When choosing vehicle wraps and graphics, the positioning of these wraps and graphics are vital for visibility. Contact information, company name, and logo should all be in a place that potential customers can easily see and read.
Picking the Right Size Wrap
You may not need to wrap an entire vehicle in order to have efficient advertising! Rather than choosing to wrap your whole vehicle, it may be beneficial and cost-effective to have graphics pasted on as vinyl stickers. Keep in mind, the bigger the vehicle graphic or wrap, the higher the price.
If you have questions about how you can maximize your brand’s visibility through vehicle wraps and graphics, or if you are unsure of how to choose the right wrap or graphics for your business, Wrapology can help! As Arkansas’s one-stop-shop for all things signage and vehicle wraps, we can help you make informed decisions for your businesses advertising. Give us a call at (479) 368-6490 or submit your questions via our contact form.