Designing Effective Business Vehicle Wraps

Vehicle wraps are a great way to maximize your brand’s visibility. On any given day, your vehicle wrap can reach an audience of thousands. When your vehicle wrap happens to frequent an area, the surrounding audience then receives repeat exposure to your brand, which then in turn increases your brand awareness!

With that being said, vehicle wraps are a great way to maximize your brand’s impact. But in order to successfully bring awareness and exposure to your brand with vehicle wraps, they must be designed effectively.

At Wrapology, we’re Northwest Arkansas’s one-stop shop for signs, commercial wraps, and more. As visibility professionals, we know how to design effective business vehicle wraps that will maximize your brand’s impact. Let’s get into it!

Understand Your Target Audience

When utilizing vehicle wraps to increase brand awareness and visibility, keep in mind the kind of audience you want to attract, and how to effectively catch their eye. On any given day, your vehicle can pass thousands of other vehicles on the road.

Whether you’re hoping to attract customers in your immediate community or far beyond, your vehicle wrap should be designed to catch eyes, convey a message to your target audience, and to create brand visibility, awareness and recognition as your vehicle travels.

Stay Consistent and On-Brand

Consistency is key! Vehicle wraps are more successful when they remain on brand and stay consistent. This is because, as your vehicles travel, your vehicle wraps are creating brand visibility, awareness, and recognition. Inconsistent branding will lead to confusion and lack of trust in your business.

Awareness: Vehicle wraps bring awareness of your brand to an area that may not know about it yet.

Visibility: Vehicle wraps help establish your brand’s presence in an area, and continuously make it visible to new customers.
Recognition: Vehicle wraps make your brand increasingly more recognizable through repetition. As your vehicle drives around, customers will recognize your brand more, and either catalog that information for later, or prompt engagement.

Design Effectively

To put it simply, designing a vehicle wrap for your business is extremely important. An ineffective vehicle wrap can cause a decrease in brand recognition and business. When designing your businesses vehicle wraps, you should keep in mind the following:

Incorporate contact information

Make sure your contact information is easy to find while also working in tandem with the rest of the vehicle wraps design. Consider putting your contact information in a “high-traffic” location, like the sides of the vehicle or on large windows.

Sometimes, less is more

Clean and simple designs that communicate a message clearly and quickly are often the most successful forms of vehicle wraps. Though that statement is not one that is one-size-fits all for brands, it’s important to not get too graphic or color happy when designing your vehicle wraps.

Since vehicles often pass by others in just a few seconds, it should only take passing customers that long to know all the information they need to know about your business and or the message you are trying to convey.

Leave it to the professionals

Designing a vehicle wrap for your business is no easy task. From conceptualization to installation, leave it to the pros at Wrapology to help you maximize your brands impact through well-designed and effective business vehicle wraps.

We’ll help you through the design process, where we’ll help ensure that your vehicle wrap is on-brand, consistent, and effective. From there, we’ll handle installation. Your only job is to then enjoy the maximization of your brand’s impact through the power of vehicle wraps.

To learn more about how Wrapology does vehicle wraps for businesses, visit our vehicle wrap gallery!