Creating High-Impact Vehicle Wraps for Your Brand

People can’t enter your store unless they know where it is.

People can’t visit your website unless they know how to find it.

People can’t purchase your products and services unless they know what they are.

Put simply, people can’t patronize your business unless they know you exist.

Establishing a brand identity, and brand recognition, is one of the most important things a business can do.

In a time when we spend up to 5 hours a day using our phones, it’s easy to assume that the key to establishing visibility as a brand is digital marketing.

And while digital marketing is important, the importance of advertising that exists in the physical, tangible world can’t be overstated.

How are vehicle wraps useful?

People spend hours of their lives commuting back and forth to work each week.

All that time in the car means a whole lot of looking out the windshield at the cars around you– and while it’s amusing to see a weird vanity plate or a funny bumper sticker, you’re most likely to look at something that’s eye-catching, bright, and unique– like a well-designed vehicle wrap.

Essentially, a vehicle wrap serves as constant passive advertising for your company.

Ad campaigns can get pricey, and they’re only temporary– a billboard, a magazine ad, or a social media marketing campaign have a set expiration date.

A vehicle wrap, on the other hand, will last years.

Reportedly, up to 80,000 people per day will see a vehicle wrap– and the more people see your vehicle wrap, the more likely they are to seek out your products and services.

What makes an effective vehicle wrap?

A vehicle wrap’s success is determined by its design– which means that it’s best to leave the minutiae of the design to the professionals.

Great vehicle wrap design is eye-catching and unique. It takes advantage of an established brand identity and uses your brand logo and graphics in an interesting way, using the space on the surface of the vehicle as efficiently as possible.

Curating the information you want to include on the wrap is also very important.

 Keeping it fairly simple is key, especially if people will only be seeing your vehicle for a few moments in traffic. You don’t need to include your business’s whole story, or photos of jobs well done– that’s what your website is for.

Essentially, an effective vehicle wrap will showcase the brand’s visual identity, make it clear what services or products you’re offering, and offer contact information as legibly and concisely as possible.

Someone who’s seeing your vehicle for the first time should be able to fully understand your business’s mission, vision, and contact information in under a minute.

The design of a perfect vehicle wrap definitely does not leave people scratching their heads, wondering “What does this business do, anyway?”

How do I go about designing the perfect vehicle wrap?

Effective, efficient graphic design is a skill that takes a while to grow. If you’re an amateur who doesn’t know much about putting together graphics for your business, this is probably a job best left to the professionals.

Here at Wrapology, vehicle wraps are– quite literally– what we’re all about. We’ve created beautiful, custom wraps for businesses of all sizes and from all industries.

We’re fully prepared to create the perfect vehicle wrap for your brand! If you’re ready to start reaching 80,000 people a day through passive advertising, just give us a call. We’re here to help!