Choosing the Right Business Sign: Enhancing Visibility and Attracting Customers
The right business signage can be a game changer. The right signage can enhance your visibility and attract your target audience! It goes without saying that signage is extremely important. They are the silent salesperson and the beacon of your business, The choice of signage is a strategic one. At Wrapology, we’re Northwest Arkansas’s go-to visibility professionals. Today, we’ll teach you how to choose the right signage for your business.
Identify the Sign’s Intent
Identifying your signs intent will help you decide other aspects of your signs design and fabrication. If your signage is meant to be outside and to direct customers to your front door, this sign should be made of durable material that can withstand the elements, and should also be easily recognized and related to your business.
Intent and location will be huge factors in the sign design, fabrication and installation process, so make these decisions prior to the design of your sign. The Wrapology team can you make informed decisions throughout the sign design process.
The location that you install your sign will be reflective of its intent. A sign to direct customers to a specific area will need to be easily identified and to follow, and in a relevant location that is in proximity to where you are trying to direct customers. Additional signs may be needed in order to effectively communicate a message.
Cater to Your Target Audience
Signage is a part of a customer’s experience. When creating signage for your business, consider who your target audience is and what their needs will be. Anticipate their need for direction, and consider how your signage will enhance their overall experience.
The effective use of signage will minimize the need for direction, and lessen the likelihood of a customer becoming frustrated or confused during their experience with your business,
Consider Originality and Stay on Brand
Even a sign as simple as one to direct a customer to the bathroom can be original and on brand. Committing to consistent branding with all of your businesses signage can have a large impact! Customers appreciate originality and good branding. If you see the opportunity to be original and to incorporate branding into your signage, go for it!
Make Decisions With Compliance in Mind
Design your businesses signage with local regulations and zoning laws in mind. Before designing any signage, familiarize yourself with your city or area’s local regulations and zoning laws to ensure that your signage isn’t in violation of them. Additionally, you may need to acquire permits to avoid legal issues with the installation of certain kinds of signage. Failing to do so may reflect badly on your business, and cost you a chunk of change. If you have any questions about this, the Wrapology team may be able to help!
To learn more about choosing the right signage for your business, contact us! A member of the Wrapology team will be happy to assist you with all your signage needs. You can give us a call at 479-368-6490!