Did you know that 82% of people searching the internet for a company or service end up choosing a brand that they are familiar with? Brand consistency is the key to creating a noticeable and recognizable business. In today's modern advertising market, many brands fall...
Signs
Comparing Different Signage Materials
Just like furniture, artwork, technology, homes, and all things physical, the quality of the material it is made with determines the lifespan and look of the object. When designing and fabricating signage, you must choose the right material for the job. But what,...
Properly Cleaning Your Sign
Your business’s sign is often the first impression that new customers form about your company– which means that it’s important to keep it looking its best! Regular cleaning is essential to maintain the appearance and lifespan of your business sign. However, with...
Advertising Your Brand with Signs
As the marketing landscape continues to evolve, businesses are always exploring innovative ways to raise awareness and promote their products and services to an audience that’s already inundated with advertisements and visual stimuli virtually at all times. Although...
Recommended LED Wattage for Sign Lighting
Effective signage is a powerful tool for attracting customers and communicating your brand’s message, regardless of industry. When it comes to lighting up your signage, LED lighting is the go-to choice for businesses due to its energy efficiency and long lifespan....
6 Ways Signage Can Spread Your Brand
If you’re a business owner, you’re probably well aware that standing out from the competition is more challenging today than ever before. Digital marketing is constantly evolving, and effective branding and marketing strategies are absolutely essential to keep your...
Eye-catching Colors for Your Logo
Creating a memorable logo is a necessity for any business or brand, no matter what industry you’re in, or what products or services you offer. Your logo serves as a visual representation of your company– no small task! This means that it’s very important to choose the...
Why Consistent Branding is Important
For just about every business out there, the industry is increasingly competitive. One great way to give yourself an advantage over the competition is to establish a coherent, consistent branding system. This branding system can be applied across all digital...
How Professional Signs Make a Great Impression
Have you ever heard the saying “Good design is invisible”? This saying refers to the fact that, if something is well-designed, we often don’t think about the design at all. It’s only when something is poorly designed that we think about it as a designed object that’s...
Making Commercial Signs Grab Customer Attention
Investing in quality signage is essential for every brick-and-mortar business. It lets customers know where you’re located, and gives potential customers and people passing by an idea of who you are and what you do– making them more likely to keep you in mind the next...
