Benefits of Vehicle Wraps for Business Visibility

Sitting in traffic is boring.

In the US, the average daily work commute is a whopping 52.2 minutes– which means that people are in transit for several hours a week for work alone.

When you’re sitting in traffic, you don’t really have much of a choice but to look at your surroundings.

When businesses invest in a vehicle wrap to advertise their products or services, they’re making the smart business decision to take advantage of all that commute time to get their brand image out there, to as many people as possible.

Visibility is everything

Aside from offering quality products and services, visibility just might be the most important thing for the success of your business.

Paying for advertising and effective digital marketing is a great way to gain visibility, but a great vehicle wrap is a different approach that can make a big difference.

Statistically, a vehicle wrap might reach as many as 80,000 people in a single day.

That’s a pretty respectable number, especially when you keep in mind that everyone sees a vehicle wrap. Paying for a social media advertisement can reach a lot of people, but the audience is largely determined by the algorithm– showing your advertisement to people who are probably already interested in what you’re offering.

A vehicle wrap doesn’t discriminate. Anyone who happens to be nearby can see it and get a good first impression of your business– which means that next time they’re in need of a great plumber, an amazing HVAC company, or an elegant catering company, it’s likely that your business will come to mind.

Establishing a brand identity

Branding is incredibly important for a successful business.

Establishing a brand means carefully considering who your audience is and what they need– and how you can prove that you’ll be the best at meeting those needs.

Visually, a consistent brand identity will make your business instantly recognizable to people in your area. Being recognizable means being remembered, which means that people are more likely to reach out to you when they need what you’re offering!

Only time will tell

Of course you want your business to be around forever– but it’s not always easy to keep a business increasingly profitable over the years.

Placing advertisements in order to stay visible to your target audience is effective, but ad campaigns are temporary and often pretty expensive.

A vehicle wrap, however, can last for several years– without the need to pay a monthly fee. It serves as passive advertising for as long as the wrap lasts. And a vinyl wrap that’s installed correctly, by trained, experienced professionals, is bound to last a lot longer.

Reach out to the pros

There are a lot of tips and tricks that go into designing and applying the most effective vehicle wrap for your business.

Here at Wrapology, wraps are our specialty. We’re here to advise you on the vehicle wrap design that will most benefit your specific business.

Ready to get started? Give us a call today!