9 Business Sign Types That Build Awareness
Signage is an absolute necessity for a business. Its purpose goes beyond just advertising and pointing customers in the right direction. Without signage, a business’s identity and brand awareness would be non-existent in a physical space.
However, signage is a very broad term. Signage encompasses everything from window decals to lawn signage and even wall-mounted menus! Signage of all kinds can help increase your brand identity and awareness, At Wrapology, we’re Arkansas’ one-stop shop for all things signage. In this guide, we’ll give you the low-down on the 9 types of business signs, and how they can help build your brand awareness. Let’s dive into it.
Types of Signage and Their Ability to Build Awareness:
1. Monument Signs
Monument signs are large, durable, and easily recognizable. Generally installed as permanent structures, monument signs are the beacon of a business. Monument signs can usually be seen from the road and can act as landmarks. They are a great investment for a business looking to solidify its place in an area!
Because of this sign’s ability to act as both a landmark and signage, monument signs build awareness passively by marking your business’s permanent location in the view from the road, making them a worthy investment for businesses establishing a permanent location.
2. Sidewalk Signs
Usually found in the form of A-frame style boards, sidewalk signs are portable and versatile signage options that can see a lot of foot traffic on any given day. Businesses nestled in a walkable community or city will benefit from the visibility a sidewalk sign can produce for business, and will passively help build brand awareness.
Sidewalk signs generally work best when designed to be easily legible and seen from a few feet away. However, keep in mind that sidewalk signs may need to be replaced semi-frequently due to wear and tear, or at least need to be updated with the most current information.
If your business sees a lot of foot traffic outside, a sidewalk sign is a great way to bring awareness to your storefront!
3. Banners
Best used for temporary promotions like events or seasonal experiences, banners can be a great, large-form alternative to smaller types of advertising! Banners can catch a customer’s eye from far away and can be a cost-effective advertisement option for a business looking to have temporary signage with a large impact.
Banners are made with vinyl, fabric, or mesh, and can be used for indoor or outdoor purposes. However, to be successful at bringing awareness to your business and brand, you must ensure that your banners are legible from far away and utilize eye-catching designs.
In general, a banner is a great way to bring awareness to your business temporarily or seasonally, though it may not be the best option for all businesses. For examples of high-quality, effective banner design, you can visit our Custom Banner Printing gallery.
4. Window Graphics
Possibly the most convenient place to advertise is your own business’s facade! Utilizing the windows you may already have, you can turn a passive plane of space into active signage for your business with window graphics!
Foot traffic that passes by may be intrigued and engage with your window graphics, which will spark intrigue and bring people in. Window graphics also help create cohesive branding throughout your business’s exterior.
Window Graphics are always in some form a vinyl decal or window film, and usually are easy to remove and replace.
5. Vehicle Graphics
Possibly one of the most effective forms of outdoor advertising is done with vehicle graphics. Vinyl wraps and decals go a long way in creating a moving billboard for your business that will see hundreds or thousands of potential customers a day!
Vehicle graphics are a great way to expand your business’s visibility, and also create a cohesive brand identity amongst your company’s vehicles and assets. Vehicle graphics can last a long time, making them a cost-effective investment to boost your business’s awareness and visibility. For examples of vehicle wraps and graphics, visit our gallery of commercial vehicle wraps!
6. Backlit Signs
Light-up signage is a great way to draw attention and awareness to your business. Utilizing an eye-catching, lit-up design, you can bring awareness to your business day and night. It’ll be signage that you surely can’t miss.
Backlit signs are not right for everyone, but can surely make an impact. If you’re not sure if backlit signs are a good option for your business, give us a call! We can help you pick out what signage is right for you and your business’s goals. 479-368-6490
7. Posters
Traditional print media is always an effective way to bring awareness to your business. Walkable communities are great places to hang posters about your business. Pretty soon, those posters will be bringing the local community to your front door! A well-designed poster can do wonders at bringing awareness to your business.
Keep in mind, that posters, and generally most print media that is posted outside, will need to be replaced. Keep plenty of extra posters on hand, as the weather will surely eat away at your poster if it isn’t protected.
8. Floor Decals
Custom floor decals and graphics are an unexpected and unique way to advertise. Covid social distancing floor decals are a prime example of an effective way to get a customer’s attention, especially since in this day and age, a lot of people are looking down at their phones while they walk around.
With the right design and placement, floor decals can be an awesome way to get your customer’s attention. However, floor decals are not effective if they aren’t in the vicinity of what they are advertising about. Floor decals will work best within the confines of the business that you own.
9. Table Tents
In the right setting, table tents can be the perfect way to build awareness around your business! If you own a restaurant or a setting where customers may sit inside of your establishment, or may be meandering around and browsing, a table tent is a great promotional and informational tool that comes at a relatively low cost. Table tents are easily replaceable if needed, and are fairly cheap to print depending on the resources at your disposal.
By utilizing specific messages and information in addition to eye-catching design, you can passively increase your business’s awareness by cashing in on the foot traffic that your business already has.
Table tents should be replaced and redesigned as time goes by. They are likely to get damaged, and different promotions and information will take precedence over what you were advertising before. Thankfully, table tents come at a relatively low price, so they can be budget-friendly if needed.
At Wrapology, we understand that the world of advertising is vast and full of options.
That’s why we’re Arkansas’s one-stop shop for all things signage. We’ll help you every step of the way, from design to creation and installation. We’ll help build your brand, boost you’re business awareness and visibility, and get you noticed.
If you have questions about any of the 9 types of business signs listed here, or questions about signage and advertising in general, give us a call! Wrapology is always here to help.
Visit us online at https://wrapologyar.com/
Give us a call at 479-368-6490